Paulina Nguyen

Collaborated with stakeholders to define and deliver comprehensive wireframes, interactive prototypes, and style guides, ensuring alignment and successful execution of website redesigns.

Designed and developed custom responsive websites, translating client requirements into intuitive and engaging digital experiences.

Enhanced existing client websites through strategic copy refinement, modernizing design aesthetics, and optimizing user experience for improved engagement.

Provided comprehensive design consultancy for a boutique client, leading brand development initiatives and crafting compelling copy for website and marketing campaigns.

Completed advanced online coursework in design systems, product strategy, and development, deepening expertise in the end-to-end design lifecycle.

Actively participated in leading design conferences (Config, IAC, UXRConf), expanding professional knowledge and staying abreast of industry trends.

Traveled extensively across 10+ countries, fostering cross-cultural understanding, enhancing adaptability, and strengthening decision-making capabilities.

Directed artwork for the AFOL Designer Program pilot, successfully launching 13 fan-designed LEGO sets that achieved a complete sell-out, demonstrating strong market demand and project leadership.

Led branding and UI/UX design for the MOC Pop-Up Store, resulting in an exceptional NPS rating of 76.83, significantly exceeding the e-commerce industry average of 45 and enhancing user satisfaction.

Served as a key contributor during BrickLink's acquisition, successfully advocating for critical employee benefits retention, ensuring team stability and morale during a period of significant organizational change.

Established and maintained a comprehensive design system in Figma across 4 core products, significantly streamlining team workflows, improving design consistency, and accelerating product development cycles.

Spearheaded the design and development of responsive user interfaces, collaborating closely with cross-functional teams to drive product delivery from conceptualization to successful launch.

Facilitated structured design reviews utilizing interactive prototypes and Miro, effectively gathering and integrating feedback from product teams, stakeholders, and users to optimize design solutions.

Managed and documented usability improvements, ensured compliance with industry standards, and oversaw implementation of new features using Jira/Confluence within an Agile framework.

Provided strategic design and copywriting support to the marketing team, developing compelling assets for social media platforms and email campaigns (Mailchimp) to enhance brand visibility.

Refined NearWoo's visual identity, optimizing typography and color palettes to strengthen brand recognition and consistency.

Designed and crafted compelling copy for marketing campaigns and promotional materials, contributing to increased brand awareness and measurable sales growth.

Created diverse digital assets, including emails, landing pages, and display ads, for prominent clients such as CenturyLink, Louisiana Tourism, Luzianne Tea, and Zatarain's.

Mentored summer interns, fostering their professional growth through consistent check-ins and constructive project reviews.

Collaborated effectively with the production team, consistently meeting stringent deadlines and ensuring timely project delivery.